Technology is changing our world. It is changing our pathways (how we develop, our work, our day to day activities). We cannot spend our time using yesterday's pathways, they are unlikely to take us where we wish to go - if they haven't already changed - they will do so soon.

To navigate this constantly evolving landscape you need to know your next destination (as an outdated map of eroding roads is pointless) you need a compass to show the way forward.

Are you learning yesterday's map or are you aiming for your mark? Your brand is the integral component to your journey - it is your compass.

The brand should envision the destination and understand the beginning. Realise the truths, the facts, the tangible, the real. It should envisage the future, the imagined and the intangible. This is the moment of clarity.

STRATEGY Vision Architecture (structure of the brand) - Landscape - Proposition - Brand Architecture - Positioning - Audiences - Markets Essence Gardening (soft side of the brand) - Emotional Benefits - Rational Benefits - Personality - Values - Essence - Culture
DESIGN Brand Image (expression of the brand) - Hierarchy (service/product hierarchy) - Identity (brandmark & design system) - Story (language & communication) - Corporate ID (stationery/website/brochure) - Product Packaging Brand Engagement (engaging with your audiences) - Communication - Print - Communication - Digital - Communication - Spacial - Animation - Digital publishing - Integrated Advertising Campaigns